Does Moxie taste like tar?
Robert Dickinson, a Southern guy, gets his hands on one of the country's oldest continuously produced sodas, the polarizing bitter tonic invented by some druggist in Maine and now made in New Hampshire.
At first sip, Moxie is reminiscent of a weak root beer. Not bad, but not memorable either. Then the bitterness takes hold. Like medicine. Like the tar on a telephone pole. Like the sludge at the bottom of the barrel that you’re supposed to just throw away. But Moxie is a complex beast and once the initial shock wears away, the bitterness mellows, and one is left with a bittersweet taste that isn’t so bad and may even quality as, dare I say it…pleasant, via Gastronomica (PDF).